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Tonnia Matthews

Tonnia boasts a rich blend of entrepreneurial and Fortune 500 corporate acumen, underpinned by a solid academic foundation. Her expertise spans finance, product development, and risk management, applying a hands-on approach to drive business growth. This exceptional combination positions her perfectly to deliver insightful and impactful solutions through Tonnia Theory.

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Navigating the New BOI Reporting Requirements: A Step-by-Step Guide for LLC Owners business ownershipEntrepreneurshipGeneralInsightssmall business
May 1, 2024

Navigating the New BOI Reporting Requirements: A Step-by-Step Guide for LLC Owners

Hello Tribe, There has been lots of chatter about this new law especially for existing LLC business owners. Here is step-by-step guide that I've created to help you understand the new law and the required filing for the Beneficial Ownership Information (BOI) Report. Keeping your business compliant is essential, and this guide will walk you through everything you need to…
Tonnia Matthews
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The Benefits of AI and Tools Like ChatGPT for Entrepreneurs creative entrepreneurscreativesEntrepreneurshipGeneralInsightsInspirationsmall businessvalue
February 13, 2023

The Benefits of AI and Tools Like ChatGPT for Entrepreneurs

Hello Tribe! As an entrepreneur, you know that time is money, and finding ways to streamline your operations can be the key to success. That's where AI and tools like ChatGPT come in. By incorporating these technologies into your day-to-day operations, you can not only boost efficiency but also free up space for more creativity. Let's take a look at…
Tonnia Matthews
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A Step-by-Step Guide to Publishing via Amazon Kindle Direct Publishing (KDP) creative entrepreneurs
May 12, 2022

A Step-by-Step Guide to Publishing via Amazon Kindle Direct Publishing (KDP)

Hello Tribe, here's a step-by-step guide to keep handy when publishing via Amazon Kindle Direct Publishing (KDP), along with estimated times, resources needed, and tips on managing the relationship with Amazon, the product/book, and the seller: Step 1: Sign Up and Create an Account (Estimated Time: 5 minutes) Visit the KDP website (kdp.amazon.com) and sign up for a free account…
Tonnia Matthews
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Self-Publishing 101: Your Path to Author Freedom creative entrepreneurs
May 1, 2022

Self-Publishing 101: Your Path to Author Freedom

Hello Tribe,  many of you have started to chart your own path in new and exciting spaces to self-publish your very own masterpieces. You have a story to tell, and we're here to help you unleash it on the world. With self-publishing, you'll have the creative control and freedom to bring your book to life without traditional publishing hurdles. Here's…
Tonnia Matthews
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From Barbados to the World: How Rihanna Built the Fenty Empire EntrepreneurshipGeneralInsightsInspirationLifestyle
April 15, 2022

From Barbados to the World: How Rihanna Built the Fenty Empire

Hello Tribe! You know how much I love music and consequently, you know how much I love Beyonce and my Caribbean sister Rihanna (RiRi). So while applying my Fenty lipgloss this morning that was gifted to me by a dear friend, I thought it would be cool to breakdown how Rihanna built her popular and trendy beauty brand - Fenty…
Tonnia Matthews
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Understanding the Product Lifecycle – Start Here! EntrepreneurshipGeneralInsights
April 1, 2022

Understanding the Product Lifecycle – Start Here!

Hello Tribe! If you're a creative entrepreneur with a never-ending stream of ideas, but limited resources and no full team, it can be tough to know where to start. That's where understanding the product lifecycle can be incredibly valuable. The product lifecycle is a series of stages that a product goes through from its conception to its decline. Understanding these…
Tonnia Matthews
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Bringing Your Ideas to Life: A Guide to the Product Lifecycle for Impatient, Idea-Driven Entrepreneurs EntrepreneurshipGeneralInsights
March 1, 2022

Bringing Your Ideas to Life: A Guide to the Product Lifecycle for Impatient, Idea-Driven Entrepreneurs

Hello Tribe!  Are you ready to turn your big ideas into a reality? If you're like most of us, you're probably itching to get started, but feeling a little overwhelmed by the process. Fear not! Understanding the product lifecycle can help you bring your ideas to life without breaking the bank or losing your mind. Here's a quick breakdown of…
Tonnia Matthews
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Set A Price That’s Right For You creative entrepreneurscreativesEntrepreneurshipGeneralInsightsprofitsmall business
November 30, 2021

Set A Price That’s Right For You

Hello Tribe! Thinking about how to set a price that will reflect your business value while covering all the cost and expenses used to provide that value? Yes, ok keep reading because here is a great place to start. A pricing model that can be used across industries by small business owners is called the Cost-Plus pricing model. Here's how…
Tonnia Matthews
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Tonnia Theory is a strategic business consulting firm specializing in tailored, in-depth analysis and actionable planning for small businesses and startups. We offer dedicated 90-minute sessions that drive insightful strategy, identify unexplored opportunities, and support the achievement of sustained business growth.

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