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Tonnia Matthews

Tonnia boasts a rich blend of entrepreneurial and Fortune 500 corporate acumen, underpinned by a solid academic foundation. Her expertise spans finance, product development, and risk management, applying a hands-on approach to drive business growth. This exceptional combination positions her perfectly to deliver insightful and impactful solutions through Tonnia Theory.

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Navigating Uncertainty: Actionable Steps for Creative Entrepreneurs Without Much Experience action orientedcreative entrepreneurscreativesEntrepreneurshipGeneralInsightsInspirationsmall business
November 8, 2021

Navigating Uncertainty: Actionable Steps for Creative Entrepreneurs Without Much Experience

Hello Tribe! Starting a business can be especially challenging for those without much experience. The uncertainty can be overwhelming and make it difficult to know where to start. But don't let that stop you from pursuing your entrepreneurial dreams. Here are some actionable steps to help you navigate the uncertainty and get unstuck: Gain knowledge and expertise Learning is a…
Tonnia Matthews
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Breaking Out of the Overthinking Box: How to Ditch Perfectionism and Start Your Creative Business Today action orientedEntrepreneurshipGeneralInsightsInspiration
October 9, 2021

Breaking Out of the Overthinking Box: How to Ditch Perfectionism and Start Your Creative Business Today

Hello Tribe! Are you a creative entrepreneur who struggles with overthinking and can't seem to get your business off the ground? You're not alone! So many talented individuals get stuck in the cycle of perfecting their ideas, analyzing every possible outcome, and ultimately never taking action. But it's time to break free from this limiting mindset and start living the…
Tonnia Matthews
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Easy Breezy: How to Grow Your Digital Product Business EntrepreneurshipGeneralInsightsInspirationLifestyle
September 7, 2021

Easy Breezy: How to Grow Your Digital Product Business

Hello Tribe! So, once your digital product (ebook, journal, artwork, service etc.) is live and successful, it's time to think about how you can grow your business. Here are some strategies to consider: Create additional digital products: With your ebook as a solid foundation, you can start creating additional digital products to complement and expand on the information you've already…
Tonnia Matthews
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Unlocking Success: The Power of a Solid Business Model for New Ventures creative entrepreneursGeneralsmall businessvalue
May 3, 2021

Unlocking Success: The Power of a Solid Business Model for New Ventures

Hello Tribe! Embarking on a startup journey is akin to navigating uncharted territories with the ambition to discover new lands of opportunity. The cornerstone of this expedition? A robust business model. It's not just a plan—it's your venture's powerhouse, propelling you toward success with precision and agility. When you walk into a coffee shop, the barista that greets you and…
Tonnia Matthews
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Thee Business Plan – Yes, No or Maybe? creative entrepreneursGeneral
January 25, 2021

Thee Business Plan – Yes, No or Maybe?

Hello tribe, There's been much chatter around whether a business plan is still relevant especially in the solo-preneur world, the fast moving digital economy and the internet streets. If you're contemplating whether or not to invest in a business plan, let's break it down for you. The cost of a business plan can vary depending on factors like the complexity…
Tonnia Matthews
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Easy Breezy: How to Launch Your Digital Product EntrepreneurshipGeneralInsightsLifestyle
January 9, 2021

Easy Breezy: How to Launch Your Digital Product

Hello tribe! Are you ready to turn your passion into a profitable business? If you're thinking of starting with an ebook, you're on the right track. Digital products are an easy and breezy way to get your business off the ground and grow from there. Starting a business can be overwhelming, but launching a digital product is a smart and…
Tonnia Matthews
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The ABCs of MVPs EntrepreneurshipGeneralInsights
October 22, 2020

The ABCs of MVPs

The Importance of Minimum Viable Products (MVPs) in Digital Asset and Product Development In today's fast-paced business environment, it's essential to get products to market quickly and efficiently. One of the most effective ways to achieve this goal is by using a Minimum Viable Product (MVP) approach. An MVP is a stripped-down version of a full-fledged product that includes only…
Tonnia Matthews
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What’s your MVP?! EntrepreneurshipGeneralInsights
October 20, 2020

What’s your MVP?!

You may have heard this term being thrown around or come across it as you start your journey into entrepreneurship but in short, it is a simple version of your big vision for a product/service.  It should include the essential functional features to showcase its value but all the other fancy trimmings are optional for launch.  Ideally it is your…
Tonnia Matthews
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Tonnia Theory is a strategic business consulting firm specializing in tailored, in-depth analysis and actionable planning for small businesses and startups. We offer dedicated 90-minute sessions that drive insightful strategy, identify unexplored opportunities, and support the achievement of sustained business growth.

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