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Tonnia Matthews

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action orientedcreative entrepreneurscreativesEntrepreneurshipGeneralInsightssmall business
December 9, 2019

One Page Business Plan: In Less Than 60 Minutes

Hello Tribe! It's important to have a plan in place. And, no, you don't need to write a 50-page document filled with complicated jargon. A simple, one-page business plan will do just fine! Here's why having a plan is important: Clarity of vision: When you sit down to write a business plan, you'll need to think about your business idea…
Tonnia Matthews
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EntrepreneurshipGeneralInsightsInspiration
September 30, 2019

FAQs on Making More Money

Hello Tribe! You have helped to create this blog post by some of the most frequently asked questions surrounding your business' revenue and profit. So here it is, on your way to profitability keep these questions and answers in mind: How can I increase my revenue? This is a common question among creative entrepreneurs as they look for ways to…
Tonnia Matthews
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EntrepreneurshipGeneralInsights
September 20, 2019

The Profit Margin Explained

So you have implemented your business model and your business is operating more efficiently, now it's time to start tracking that money! Think about it this way, your profit margin is a financial metric that measures the profitability of a business by expressing the amount of profit as a percentage of the revenue. It is used to determine the efficiency…
Tonnia Matthews
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EntrepreneurshipGeneralInsights
June 3, 2019

To Trademark or Not To Trademark

Hello Tribe! Thinking about trademarking? Or whether it's the right time or if its' necessary for your business? Well here is the skinny on this topic. Trademarking a small business's name and logo can provide a number of benefits, such as legal protection, brand recognition, and the potential for additional income. A small business should consider trademarking its name and…
Tonnia Matthews
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EntrepreneurshipGeneralInsights
May 6, 2019

The Most Common Forms of Business Structures Explained

Hello Tribe! Starting a business can be a complex process, but understanding the different types of business registration and their respective requirements can help make the process smoother. There are several different types of business registration, each with its own unique characteristics and requirements. Here is an overview of some of the most common types of business registration: Sole Proprietorship:…
Tonnia Matthews
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Tonnia Theory is a strategic business consulting firm specializing in tailored, in-depth analysis and actionable planning for small businesses and startups. We offer dedicated 90-minute sessions that drive insightful strategy, identify unexplored opportunities, and support the achievement of sustained business growth.

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