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Unlocking Success: The Power of a Solid Business Model for New Ventures creative entrepreneursGeneralsmall businessvalue
May 3, 2021

Unlocking Success: The Power of a Solid Business Model for New Ventures

Hello Tribe! Embarking on a startup journey is akin to navigating uncharted territories with the ambition to discover new lands of opportunity. The cornerstone of this expedition? A robust business model. It's not just a plan—it's your venture's powerhouse, propelling you toward success with precision and agility. When you walk into a coffee shop, the barista that greets you and…
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Thee Business Plan – Yes, No or Maybe? creative entrepreneursGeneral
January 25, 2021

Thee Business Plan – Yes, No or Maybe?

Hello tribe, There's been much chatter around whether a business plan is still relevant especially in the solo-preneur world, the fast moving digital economy and the internet streets. If you're contemplating whether or not to invest in a business plan, let's break it down for you. The cost of a business plan can vary depending on factors like the complexity…
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Easy Breezy: How to Launch Your Digital Product EntrepreneurshipGeneralInsightsLifestyle
January 9, 2021

Easy Breezy: How to Launch Your Digital Product

Hello tribe! Are you ready to turn your passion into a profitable business? If you're thinking of starting with an ebook, you're on the right track. Digital products are an easy and breezy way to get your business off the ground and grow from there. Starting a business can be overwhelming, but launching a digital product is a smart and…
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The ABCs of MVPs EntrepreneurshipGeneralInsights
October 22, 2020

The ABCs of MVPs

The Importance of Minimum Viable Products (MVPs) in Digital Asset and Product Development In today's fast-paced business environment, it's essential to get products to market quickly and efficiently. One of the most effective ways to achieve this goal is by using a Minimum Viable Product (MVP) approach. An MVP is a stripped-down version of a full-fledged product that includes only…
Tonnia Matthews
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What’s your MVP?! EntrepreneurshipGeneralInsights
October 20, 2020

What’s your MVP?!

You may have heard this term being thrown around or come across it as you start your journey into entrepreneurship but in short, it is a simple version of your big vision for a product/service.  It should include the essential functional features to showcase its value but all the other fancy trimmings are optional for launch.  Ideally it is your…
Tonnia Matthews
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10 Helpful Apps for Solopreneurs to make your life easier EntrepreneurshipGeneralInsightsLifestyle
January 7, 2020

10 Helpful Apps for Solopreneurs to make your life easier

Hello Tribe! Wearing many hats, is now an expected trait of a creative entrepreneur, mompreneur or solopreneur as we a juggling so many things at once. However, this leads to overwhelm, burn out, lack of creativity, and inefficiencies so leverages the technologies available to us is not only smart but necessary. Here's a list of my favorite tools that I…
Tonnia Matthews
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One Page Business Plan: In Less Than 60 Minutes action orientedcreative entrepreneurscreativesEntrepreneurshipGeneralInsightssmall business
December 9, 2019

One Page Business Plan: In Less Than 60 Minutes

Hello Tribe! It's important to have a plan in place. And, no, you don't need to write a 50-page document filled with complicated jargon. A simple, one-page business plan will do just fine! Here's why having a plan is important: Clarity of vision: When you sit down to write a business plan, you'll need to think about your business idea…
Tonnia Matthews
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Tonnia Theory is a strategic business consulting firm specializing in tailored, in-depth analysis and actionable planning for small businesses and startups. We offer dedicated 90-minute sessions that drive insightful strategy, identify unexplored opportunities, and support the achievement of sustained business growth.

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